Chuck Norris has ventured into the industry of bottled water with his new brand, CFORCE. The water is sourced from a sustainable, natural aquifer deep beneath Chuck Norris’ Lone Wolf Ranch in Navasota.
According to the company website, “CFORCE doesn’t flow from the ground; it bursts from an artesian spring with the same unharnessed power and intensity you’d expect from Chuck Norris’ roundhouse kick.”
The water is bottled at the source, said to be very soft and pure, and the aquifer itself is estimated to be approximately 23,000 years old.
“This groundwater source is unlike other waters in the area, as the earth filters it naturally by flowing through rocks directly derived from ancient volcanic rock and ash. Volcanic eruptions occurred between 23 and 33.9 million years ago from areas of west Texas, New Mexico, and northern Mexico, and deposited volcanic sediments in ancient river beds in southeast Texas. These volcanic sediments were subsequently buried and became rock through time – the same rock that bears the artesian aquifer of the CForce bottled water. The volcanic rocks act as a natural water softener as they remove hard minerals and metals from the groundwater through natural ion exchange, providing CForce water that is very soft, clear and free of organic impurities.” — Len Sinfield, Hydrogeologist